WE. KNOW. Video sounds like a good idea. You’ve heard all the stats*, you’ve listened to the podcasts and you really do think you should probably start doing it. BUT WHERE DO YOU START?!? 😣🤦🏼♀️😩
Don’t worry! That’s what we’re here for. Not just to shoot and edit, but to help you think through the strategy behind your video plan so when you DO invest you know you’ll get the results you were hoping for.
So all this leads to an exciting announcement with our newest video package… Please meet our Social Media Starter Kit!
The goal of the social media starter kit is to be smart and efficient with your time, shooting a bunch of content in one day that you can then use throughout the year on Instagram, Facebook, your website, in email marketing… you get the idea.
And even better? We do all the hard work for you. Keep reading to find out how it works, step-by-step.
1) KICKOFF STRATEGY SESSION. You sit down with the BDLB team for a two hour kickoff meeting where we use our foolproof materials and process to help you figure out exactly what kind of content will be most helpful for your business, your ideal clients, and your current marketing strategy. We leave you with some homework (and all the materials to support you in doing it) so you’ll be ready to roll on shoot day.
2) SHOOT DAY. Here’s where we really get started. Shoot day can start with hair/makeup if you’d like (we have a preferred hair/makeup wizard who we’ll happily book for your day), and while you’re getting ready we’ll set up all the video equipment we’ll need for the shoot. Then, we start! We can guide you with our proven interview tactics (you can sort of read about this here), but you can also come prepared with any scripted content* you’d like to capture.
*YOU GUYS… we even have a teleprompter, making this infinitely less painful 👏🏻
3) THE EDIT. We pack up, take off, and the real magic happens. We edit all the footage into 10 or 20 edited clips (half day/full day) that are all 60-90 seconds in length (perfect for social media), and delivered to you less than two weeks after we wrap shooting.
4) TIME TO SHARE. Once we deliver all the clips to you via Dropbox, they’re ready for you to start using! We’re working on building up a library of resources (blog posts, YouTube videos, PDFs…) to help you more effectively share with your audience, so we’ll also be here long after we’re done to make sure the content is doing what you’d like it to do.
THAT’S IT! Boy, that sounds easy. Almost as easy as shooting us a quick email to get started 😉 Looking forward to it!
*75 million people in the US watch online videos everyday. In 2019, internet video traffic accounted for 80% of all consumer internet traffic. YouTube has 1 billion users– almost 1/3 of all internet users. Social video generates 1200% more shares than text and images combined. Just a starter 🤷♀️